The increasingly sedentary lifestyle among the population is a significant contributor to less fitness & well-being and a variety of diseases such as a rise in mental stress, diabetes, heart diseases, Alzheimer's, and cancer cases. While technology has made our lives less active, but it can now assist us in becoming more active and fit. To accelerate the introduction of the necessary technological innovations to the market, interregional collaboration is required. The European project I3-INSHAPE promotes such cooperation. Coordinated by Cluster Sports & Technology in (South) Netherlands, SMEs, knowledge institutions and cluster partners from regions from Belgium, Finland, Hungary, and Spain participate in the project. These funds provide a boost to the economy in Brabant and SMEs in the Sports & Vitality domain.

The INSHAPE project strengthens the Workplace Vitality Hub, a collaborative effort involving imec, TNO, Fontys University of Applied Sciences and Eindhoven University of Technology all engaged in vital workplace research. Imec represents these four partners within INSHAPE. Sywert Brongersma, Director Strategic Partnerships at imec: "We are committed to assisting companies in bringing their innovative solutions to the market for a healthier and more vital workplace."

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